It is important for small businesses to budget for IT because IT is SO important to small businesses.
You need a website budget. If you have not already, it is imperative to make sure that your website is effective; and by that I mean that it should generate business, increase brand awareness, improve customer communications, and be easy to navigate, mobile-friendly and responsive.
You also need to set aside money to promote your web site. Does a tree fall in the forest if no one hears it? Why have a website if people don’t see it? You need to set aside a budget for Search Engine Marketing (SEM) and social media marketing. Don’t get nervous. Online advertising is not nearly as costly as traditional advertising because you can specifically target your audience. There is no waste.
Finally, and possibly most importantly, you need to set up a slush fund for computer maintenance, repairs, possible software, hardware and/or networking updates. If you are not “up” and running, it doesn’t matter how many customers you have.
Computer “A” Services, New Smyrna Beach’s most trusted IT source will help you reach your target audience affordably. Computer “A” Services is cost-effective because we are not a big conglomerate with plenty of overhead. We are a small, local business that cares about small, local business. Give us a call or email, and we can help determine the IT budget that best works for your business.
